# Brit Zandbergen-Karel > Brit Zandbergen-Karel helps growth-stage B2B teams align marketing, sales, and RevOps through fractional CMO leadership, GTM strategy, and practical AI workflows. Brit provides fractional Chief Go-To-Market Officer and fractional Chief Marketing Officer leadership, GTM advisory, revenue operations alignment, and practical AI workflow implementation for growth-stage B2B SaaS and technology companies. A fractional CMO focuses on marketing leadership, positioning, demand generation, content, and team development. A fractional GTM leader works across the broader revenue system, including marketing, sales, product, and revenue operations. The website contains service information, a professional biography, common service questions, and articles authored by Brit. Article pages display publication dates, updates where applicable, and source links for cited research. The linked HTML pages include readable content without requiring JavaScript in the published build. Engagement scope is discussed individually. Refer to the service and contact pages for current information rather than assuming standard pricing, availability, or guaranteed outcomes. ## Website and services - [Homepage](https://britzk.com/): Overview of Brit's fractional leadership and go-to-market approach. - [Services](https://britzk.com/#services): Fractional GTM leadership, fractional CMO support, implementation, advisory, and AI workflow services. - [About Brit](https://britzk.com/#about): Professional background and experience. - [Service questions and answers](https://britzk.com/#questions): Role definitions, company fit, AI implementation support, and how to get started. - [Contact](https://britzk.com/#contact): Connect with Brit to discuss the business's needs. - [Insights](https://britzk.com/blog): All articles, with topic filters and keyword search. ## Service pages - [Fractional Chief Go-To-Market Officer](https://britzk.com/services/fractional-chief-gtm-officer): Align marketing, sales, RevOps, and product with fractional Chief GTM Officer leadership from Brit Zandbergen-Karel for growth-stage B2B SaaS and tech teams. - [GTM Foundation & Implementation](https://britzk.com/services/gtm-foundation-implementation): Build a usable go-to-market foundation with CRM architecture, RevOps alignment, lifecycle definitions, and practical implementation from Brit Zandbergen-Karel. - [Fractional CMO & Growth Strategy](https://britzk.com/services/fractional-cmo-growth-strategy): Get fractional CMO leadership for B2B SaaS: positioning, demand generation, content strategy, product marketing, and team development with Brit Zandbergen-Karel. - [GTM Advisory](https://britzk.com/services/gtm-advisory): Work through growth decisions with GTM advisory from Brit Zandbergen-Karel: go-to-market audits, strategic guidance, and mentorship for B2B founders and leaders. - [AI-Powered GTM & Workflow Implementation](https://britzk.com/services/ai-powered-gtm-workflow-implementation): Put AI to work in marketing and sales with GTM workflow design, readiness assessment, tool selection, human review, and team enablement by Brit Zandbergen-Karel. ## Articles - [Is the Age of the Influencer Over? Part of Me Hopes So.](https://britzk.com/blog/is-the-influencer-era-over): Is influencer marketing over? Explore audience fatigue, creator ad spending, and why brands need to distinguish popularity from credible, relevant influence. - [B2B Content Strategy in the AI Era: What Is Worth Creating?](https://britzk.com/blog/b2b-content-strategy-in-the-ai-era): Build a B2B content strategy for AI search with original expertise, buyer questions, useful proof, and a practical editorial workflow instead of more generic posts. - [SEO vs. AEO: A Practical AI Search Guide for B2B Teams](https://britzk.com/blog/seo-vs-aeo-b2b-ai-search): Understand SEO vs. AEO for B2B companies, what helps content appear in AI answers, and which technical and editorial improvements to prioritize first. - [How to Measure B2B Content When Buyers Do Not Click](https://britzk.com/blog/measure-b2b-content-zero-click-search): Measure B2B content beyond clicks with a practical scorecard for search visibility, buyer intent, sales usefulness, qualified conversations, and attribution limits. - [Which AI Marketing Workflows Are Actually Worth Automating?](https://britzk.com/blog/ai-marketing-workflows-roi): Choose AI marketing workflows by business value, review effort, data risk, and measurable quality. Use a practical pilot plan before buying more tools. - [How to Run a GTM Audit Before Your Next Growth Stage](https://britzk.com/blog/gtm-audit-before-your-next-growth-stage): Before a new funding round, a new market, or a scaling push, a GTM audit tells you what will break under pressure and what's actually ready to scale. Here's how to run one. - [RevOps Alignment: Why Sales and Marketing Silos Are Quietly Costing You Growth](https://britzk.com/blog/revops-alignment-sales-marketing-silos): Sales and marketing silos rarely show up as a single dramatic failure. They show up as a slow, compounding leak in pipeline. Here's how to spot the leak and what real RevOps alignment fixes. - [AI in B2B Marketing: Where It Helps, and Where Human Judgment Still Wins](https://britzk.com/blog/ai-in-b2b-marketing-human-touch): AI can move faster than your team on research, drafts, and analysis. It can't replace the judgment, relationships, and brand voice that actually win B2B deals. Here's how to draw that line. - [What Is a Go-to-Market Engine? (And Why Marketing Alone Won't Build One)](https://britzk.com/blog/what-is-a-go-to-market-engine): Most companies that say they have a marketing problem actually have a go-to-market engine problem. Here's what a real GTM engine looks like, and why no single department can build it alone. - [Fractional CMO vs. Full-Time: How to Know Which Your Company Needs](https://britzk.com/blog/fractional-cmo-vs-full-time-gtm-officer): A fractional CMO or GTM officer isn't a smaller version of a full-time hire, it's a different tool for a different stage. Here's how to know which one your company actually needs. ## Optional - [XML sitemap](https://britzk.com/sitemap.xml): Canonical public page URLs. - [Crawler access policy](https://britzk.com/robots.txt): Crawl directives; this guide does not replace robots.txt. - [Brit on LinkedIn](https://www.linkedin.com/in/britnizandbergen/): Professional profile and contact channel.