Growth decisions
Work through positioning, acquisition, or team decisions with explicit assumptions and tradeoffs.
04 / HOW I CAN HELP
GTM Advisory
A thinking partner for the decisions that matter.
An experienced outside perspective for B2B SaaS founders and revenue leaders. I help you test assumptions, diagnose GTM challenges, and make decisions. Your team owns execution.
What's included
GTM audits
Review your customer journey, operating plan, and performance to identify constraints.
Founder guidance
Pressure-test priorities, resourcing, and cross-functional decisions.
Leadership mentorship
Support marketing and revenue leaders on strategy and stakeholder alignment.
What you get
- 01A clear framing of the decision or growth constraint
- 02Documented assumptions, options, and tradeoffs
- 03Prioritized recommendations or an audit summary
- 04Agreed next steps and internal decision owners
How it works
- STEP 01
Frame
Define the decision and the evidence needed.
- STEP 02
Challenge
Test assumptions and weigh the options.
- STEP 03
Act
Agree on a recommendation, an owner, and next steps.
Frequently asked questions
What is go-to-market advisory?
Strategic guidance for founders and leaders, through a GTM diagnostic, plan review, or ongoing decision support. Your team owns day-to-day execution.
How is advisory different from fractional leadership?
Advisory informs decisions. Fractional leadership takes embedded responsibility for priorities, team coordination, and implementation.
Can we start with a GTM audit?
Yes. We agree on the questions, available information, and useful output before defining the audit's scope.
Does advisory include implementing the recommendations?
Not by default. Hands-on implementation or executive leadership is a separate scope if your team needs it.
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A PRACTICAL NEXT STEP
Let's work through the decision in front of you.
Share the challenge. Let's find the right scope.